The Culture #JDM Defining a culture?! Is that even possible? All we can do is tell our story, where it began for us and what it has come to mean. Making cars faster, better... personal, has been around since the dawn of the automobile. The 90's Japanese auto industry delivered the ultimate modifying car templates, a product of the manufacturers' fierce competition in various group racing series. Quick to follow were the Tuning houses that developed an array of racing and other aftermarket accessories. The templates were so formidable that in the absence of motor racing restrictions, fueled by the need to harness, improve and unleash on the street #JDM icons were born. From the R32 GT-R's domination in Group A racing to the 555 Subaru legacy in Rallying, pockets of exceptionalism were consolidating. The #JDM Tuning market unleashed 1000bhp road cars that decimated tarmac and supercar assassins were born. Defined by a notion of no boundaries and freedom of expression, add a generation of dedicated gamers who could interact with these #JDM legends from their homes, sprinkle with a touch of nostalgia... and modern #JDM culture starts taking form. #JDM Collective = Petrolheads + #JDM Fanatics